Financial Flourishing
for Women Execs and Entrepreneurs
From financial survival to thriving in life and business
I am a certified money coach for high-performing women who earn well but feel they are falling short of their true financial potential.
Testimonials
"I have always wanted coaching that delves into the psychology of money, and Sam covered everything I had hoped to learn. Her guidance has strengthened my good spending habits, effective debt reduction strategies, and wealth-building plans."
Joy Molele
"I enjoyed being coached by Sam. Not only did she challenge me to reflect on what my future will look like, but also on how the present will create the changes I want to see in the future."
Boitumelo Sehlake
Is coaching for you?
I work with women one-on-one, online, and with couples - see if one of these fits with you?
Your Coach
Coaching with me is about unlocking potential. I work with accomplished South African women who are thriving in their work but quietly feel insecure about money. If you earn well but sense that your financial life is your one blind spot, coaching gives you the clarity, confidence, and mastery to turn money into your secret weapon.
Coaching Online, Anywhere
I coach exclusively online, giving you the flexibility to fit powerful conversations into your schedule, wherever you are in South Africa or beyond. Whether you’re between meetings or working from home, coaching sessions are focused, confidential, and tailored to your goals.
Couples Coaching
Money dynamics can create hidden tension in even the strongest relationships. Couples coaching is a safe space to talk openly about finances, align values, and build shared goals. I help partners replace conflict or avoidance with clarity and cooperation, so that money becomes a tool for connection and security rather than stress. Whether you’re planning your future together, managing household expenses, or preparing for big life decisions, couples money coaching gives you the structure and support to thrive as a team.
Frequently Asked Questions
If you cannot find answers to your questions here, please feel free to email me directly.
Prosperity coaching helps you confront and conquer your money challenges and fears while equipping you with practical money management tools to embrace financial freedom. I guide professional women through mindset shifts, skill-building, and personalised strategies to achieve financial independence.
My coaching is tailored for professional women in their 30s and 40s who feel stuck, overwhelmed, or anxious about managing their finances and want to develop confidence, skills, and a clear path to financial freedom
Each hour-long session is a mix of guidance, exercises, and actionable steps tailored to your goals. We’ll address both the practical (like budgeting or saving) and emotional (like overcoming fear and shame) aspects of money. There is defined homework between sessions which will provide more insights, as well as readings, toolkits, and workbooks.
Absolutely not! My coaching isn’t about complicated maths; it’s about creating simple, effective systems that you can manage, even if you’ve never liked numbers. Hell, I don't even love numbers.
No, I’m not a financial advisor or planner. I don’t sell financial products or offer investment advice. Instead, I focus on helping you build the mindset, confidence, and skills to manage your money and achieve financial independence.
No, my goal is to empower you to take control of your finances. I’ll guide you and provide the tools, but the ultimate goal is for you to feel confident managing your money on your own.
No! While managing expenses is part of the process, my coaching is about much more. We’ll explore ways to grow your income, improve communication about money in relationships, create assets, and embrace financial freedom beyond just saving money.
The timeline varies depending on your starting point and goals. Many clients experience mindset shifts and financial breakthroughs within the first few weeks. Certainly, all of my clients have seen significant change within 4 to 6 months. Long-term results, like achieving financial independence, depend on your dedication and the steps we take together.
Unlike traditional finance services, I combine practical strategies with a compassionate empowering approach. I focus on building your confidence and helping you understand the psychological, behavioural and spiritual aspects of financial health. I also educate and increase your personal finance literacy. Together, we'll create a personalised roadmap that fits your life and values.
The Financial Freedom Flightpath is my signature framework that combines mindset work, practical financial tools, and strategies to help you transition from fear to freedom and build a beautiful life. It’s designed to help you achieve financial independence over time.
No, I don’t offer financial products like loans or debt consolidation. However, I can help you create a strategy to manage and pay down your debt effectively.
I have a Masters degree in Industrial Psychology from Wits University, a Financial Coaching qualification from the University of the Free State, and other certifications which can be seen on my LinkedIn profile.
While I can’t guarantee specific results, I can promise that with commitment and action, you’ll gain the tools, confidence, and knowledge to make informed financial decisions and work toward financial independence.
Not unless you want to. My goal is to help you align your finances with your values and lifestyle. We’ll work together to make adjustments that feel right for you, rather than enforcing rigid rules.
That’s perfectly okay. Whether you’re just starting or already on your way, my approach meets you where you are. Together, we’ll build the foundation you need for financial health and freedom.
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