ABOUT
BELIEF #1
Money is one area where brilliant women can feel small.
BELIEF #2
One's money stories create limiting beliefs and these can trap women and limit their ability to achieve financial freedom.
BELIEF #3
My clients don't need 'fixing'. Coaching will give them an edge over their peers - expanding their world and their success potential.
You can call me Sam
Money should be a source of strength, not a quiet source of dread. I coach high-earning South African women who are thriving in their careers but feel insecure about their finances. My work isn’t just about fixing dysfunction, it’s about unlocking potential. Through powerful conversations, practical strategies, and mindset shifts, I help you move from financial adequacy to financial mastery.
MY STORY
In my twenties, life threw me curveballs at every turn. I took the plunge into marriage, welcomed two beautiful children into the world, and then found myself navigating the stormy waters of divorce by the age of 28. Suddenly, I was a single mom facing financial uncertainty, without even a bank account to my name. My ex-husband had always handled the finances, leaving me in the dark.
Despite my education and Masters degree qualification in psychology; money remained a mystery to me. Determined to take control of my financial destiny, I enrolled in money management night classes, expecting them to be dry and technical. But to my surprise, I found myself captivated by the subject, loving the promise of freedom from financial anxiety.
Those classes were just the beginning. I immersed myself in learning, applying each lesson to my own life. At 31, I proudly purchased my first townhouse, a symbol of my newfound financial independence. Soon after, I met and married my current husband (more than 20 years together – who says second marriages don’t last??), building a life together founded on sound financial principles.
In my career as a change management consultant and in my 16 years with a multinational corporation, I saw a recurring theme: many women’s dreams were held back by their personal financial struggles. This fueled my passion to help others. Becoming a certified life coach in 2008 allowed me to address these challenges, but I knew I needed to bridge the gap between coaching, psychology, and personal finance. In January 2024, I became one of the very first graduates of the Advanced Personal Finance Coaching Programme at the University of the Free State’s School of Financial Planning Law. Today, I'm honoured to be part of the Purpose-driven financial coaching and Planning Network in South Africa, and I am a member of COMENSA (Coaches and Mentors, South Africa).
In 2021, I fulfilled a long-held dream by moving to the beautiful coastal town of Knysna. This move has been a testament to the power of saving, planning, and putting my wellbeing first.
For many accomplished women, finances are the one area where self-doubt and old money stories still hold power. That quiet dread is costly: it limits choices, undermines confidence, and keeps them from living the financial life they know is possible.
My mission is to help high-earning South African women build financial confidence and clarity. I believe that by mastering your personal finances, you unlock not only security and freedom, but also the ability to live the fuller, more abundant life you know is possible.
Testimonials
"Sam's sessions encouraged deep introspection, helping me realign my goals and find ways to flourish both personally and financially."
Meladi Masemola
"I have a much better relationship with my money. You are patient, professional and caring. I can recommend you to anyone who needs good financial coaching and counselling"
Vanesa February
Please sign up for my Prosperity Pages newsletter or send me a message if you would like to enquire about one-on-one or couple coaching
Within 4 - 6 months you will not believe the change in your relationship with money.
I help women break free from financial survival mode, build resilient money systems, and feel safe, grounded and financially strong
Contact Me
+27 82 495 2209
samantha@sparkesfly.co.za
Open Hours
Mon-Fri: 9 AM – 4:30 PM
Saturday: Closed
Sunday: Closed
Location
Fernwood Estate
Knysna
Western Cape
South Africa
All Rights Reserved.
When you master your relationship with money, you don’t just change your bank balance. You change how you show up in your life, your work, and your future.